Smart / Loyalty Card

As a means of encouraging customer loyalty, many retail supermarket chains have introduced loyalty card programs in which shoppers can build up points according to how much they purchase, which can later be redeemed for cash or merchandise. 

The technology is available for RVMs that enables the container return to be registered in a loyalty card account instead of being printed out on a receipt. This technology gives the consumer the chance to save up his or her points, either in a separate account or combined with a supermarket's loyalty card program, thereby providing increased value for the consumer and encouraging loyalty to the retailer.

Also see Brand Owners